Janma was born in 2018 in Nagpur, when Nidhi Kale and Ridhee Deshmukh went looking for baby care they could truly trust — and couldn't find it. So they decided to make it themselves.
“Our formulations are rituals of care — connecting age-old Ayurvedic tradition with the needs of modern parenting. A gentle embrace to support every beautiful milestone in your baby's journey.”
— Nidhi Kale & Ridhee Deshmukh, Founders
Our pursuit of something completely natural led us back to Ayurveda — to ghee, oats, almond and the botanical wisdom of the Charak Samhita. That was the beginning, and it remains the very premise of Janma: heritage healing, held to the standard of modern science.
आरोग्यं परमं भाग्यं स्वास्थ्यं सर्वार्थसाधनम्
“Health is the highest blessing; wellness is the means to all things.”
No parabens, sulphates or silicones — ever.
100% skin-natural nutrients.
Clinically validated, not just claimed.
Made for our skin, weather & water.
Janma is sold and reviewed across India's biggest stores — here's what parents say, in their own words.
Flipkart
· Verified Purchase“I've tried many baby skincare brands but the buck stops at Janma. The Head-to-Toe wash is so mild on my baby's skin — no after-dryness at all. Highly recommend!”
· Verified Buyer“I've been using Janma hair conditioner for my girl and it's a fantastic product with organic ingredients. I highly recommend Janma!”
· Verified“Bath time became so much easier with the Janma Head-to-Toe baby wash. Super gentle on baby's skin, keeps it soft and clean without drying. Tear-free and newborn safe.”
· Verified Buyer“Beyond expectation. The hair becomes so smooth, soft and detangled — and a beautiful fragrance.”
· Verified Purchase“Superb product, very gentle on skin. I was concerned about my son's sensitive skin but this product has solved my problem.”
· Verified Buyer“Being a first-time mom I was scared to try other brands, but I've used this for my kid for 8 months now and I'm highly impressed by the product.”
· Verified Purchase“Really soft and foamy with very good quality. The packaging feels premium and pricing is good. It's tear-free — can apply on infants too.”
· Verified Buyer“Used it for about a month on my son. It is extremely good. Thank you for making such a great product.”
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