Two mothers. One promise.
Janma was born in 2018 in Nagpur, when Nidhi Kale and Ridhee Deshmukh went looking for baby care they could truly trust — and couldn't find it. So they decided to make it themselves.
Rituals of care
“Our formulations are rituals of care — connecting age-old Ayurvedic tradition with the needs of modern parenting. A gentle embrace to support every beautiful milestone in your baby's journey.”
— Nidhi Kale & Ridhee Deshmukh, Founders
Where it begins: the Charak Samhita
Our pursuit of something completely natural led us back to Ayurveda — to ghee, oats, almond and the botanical wisdom of the Charak Samhita. That was the beginning, and it remains the very premise of Janma: heritage healing, held to the standard of modern science.
आरोग्यं परमं भाग्यं स्वास्थ्यं सर्वार्थसाधनम्
“Health is the highest blessing; wellness is the means to all things.”
Four promises we don't break
No-Tox
No parabens, sulphates or silicones — ever.
Clean
100% skin-natural nutrients.
Effective
Clinically validated, not just claimed.
Proudly Indian
Made for our skin, weather & water.