chlorine
Why Chlorine Turns Your Child's Hair Dry and Straw-Like
Chlorine doesn't just dry hair out — it strips the fatty layer bonded to the cuticle, leaving a rough, water-loving surface that...
The Janma Journal
Journal
Gentle, evidence-led notes on baby skin, Ayurvedic ingredients and the science behind our formulas — written by the people who make them.
itchy belly · Latest
Pregnancy Moisturiser for an Itchy Belly: Myths vs Facts
An itchy, tight bump is one of the most common complaints of the third trimester — and the almond-oil malish everyone recommends is only part of the answer. A cosmetologist explains what a pregnancy...
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dry weather skincare
Moving Cities? Humid Coast vs Dry North Kids' Skincare
Moving from Kochi to Gurugram, or Delhi to Chennai, changes your child's skin faster than it changes your address. Here's the one...
baby product safety
Mosquito Patches, Roll-Ons & Creams: What's Safe at What Age
A straight comparison of mosquito patches, bands, roll-ons, creams and vaporisers by age — what the labels actually permit, what the evidence...
ayurveda
Ghee on Baby Skin: Which Traditional Uses Are Safe?
Indian families use ghee on a baby's cheeks, lips, gums, navel and for malish — and some of those uses are fine...
brushing routine
500, 1000 or 1450 ppm? Reading Kids' Toothpaste
The ppm number on a toothpaste tube is simply how much fluoride is in the paste — and for most Indian children,...
festival skincare
Post-Holi Hair Rescue: Colour Out, Softness Back
Most Holi colour leaves in the first gentle wash and the two days after — scrubbing, hot water and four shampoos only...
buying guide
Best Shampoo for Kids in India: A Parent's Guide by Age
A by-age buying guide to kids shampoo in India, written by someone who formulates them: what changes on the scalp at 0-1,...
hair fall in children
Hair Fall After Fever in Kids: Why, and When It Stops
A high fever pushes a batch of hair follicles into rest all at once, so the shedding turns up six to twelve...
kids skincare
Your 9-Year-Old Wants a Viral Serum? Here's the Script
A nine-year-old asking for a glass-skin serum isn't asking for skincare — she's asking to belong. Here's the word-for-word script, an honest...
buying guide
Best Shampoo for Toddlers in India: Ages 1-3 Guide
A formulator's buying guide to shampoo for 1-3 year olds in India: which surfactants to look for, what pH and preservatives really...
brown skin
Why Dark Marks Stay on Your Child's Brown Skin
Dark marks left behind after a bite, rash or scratch heals are post-inflammatory hyperpigmentation, and brown skin holds them far longer. Here...
curly hair kids
How to Choose a Shampoo for Curly or Textured Kids' Hair
Most parents buy a heavier shampoo for curly hair. That is the wrong half of the story — here is what actually...