The Janma Journal

Journal

Gentle, evidence-led notes on baby skin, Ayurvedic ingredients and the science behind our formulas — written by the people who make them.

14 guides51 topicsWritten by our cosmetologist & founders

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14 guides in total · newest first

melasma

Tinted mineral sunscreens add iron oxides, which screen the visible light that plain zinc oxide lets through — the light that drives...

indian weather

A practical, season-by-season guide to choosing and actually wearing a mineral sunscreen through pregnancy in India — and what it does for...

colloidal oatmeal

Most bars sold as "oatmeal soap" are true saponified soap at pH 9-10, which leaves already-stretched pregnancy skin tighter and itchier than...

ingredient labels

Zinc oxide and titanium dioxide are the UV filters most doctors are comfortable with in pregnancy; oxybenzone is the one usually asked...

ceramides

Ceramides are one of the few skincare ingredients almost nobody needs to pause in pregnancy — but the cream they arrive in...

itchy belly

An itchy, tight bump is one of the most common complaints of the third trimester — and the almond-oil malish everyone recommends...

indian skincare

A pregnancy-safe routine is three steps in the morning and two at night — the rest is optional. Here is the full...

melasma

Most sunscreen worry in pregnancy comes down to one myth about absorption. Here's what the evidence actually supports, plus how to choose...

hydroquinone

Retinoids and hydroquinone come off the shelf the day you see two lines; low-strength salicylic acid is the one most dermatology bodies...

melasma

Niacinamide (vitamin B3) is one of the few actives most dermatologists are comfortable with in pregnancy. Here's what the evidence actually says,...

dry skin

Most pregnancy itching is stretching skin and dryness, and a good moisturising routine settles it. But itching on the palms and soles,...

melasma

Most everyday body care is safe in pregnancy — the real "avoid" list is short. Here's a season-by-season Indian guide to soothing...

melasma

Those brownish patches across your cheeks and forehead in pregnancy are melasma — the 'mask of pregnancy.' Here's why it happens, whether...

mother skincare

A straightforward, label-reading guide to which skincare ingredients are best avoided in pregnancy and which are safe to keep. Written for the...